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Corporate Social Responsibility (CSR) (Corporate's challenges (a lack…
Corporate Social Responsibility (CSR)
what is CSR?
UNCTAD, 1999
how business enterprises
relate to, and impact upon
, a society's needs and goals
BSR
comprehensive set of polices, practices and programmes
that are integrated in all business operations and decision-making processes, and are supported by top-management
many CSR companies
operating a business in a way that
meets or exceeds the ethical, legal, commercial and public expectations
that society has on business
is little more than a collection of
discrete practices or occasional initiatives
, often motivated by marketing, PR or other business benefits
Corporate's challenges
a lack of credibility
between corporate rhetoric and corporate performance
expectation of societal groups relating to CSR are
undergoing unusual and rapid change
different ideas
about what is CSR
use
different sources
for guideance
publics are demanding
that companies behave in a socially responsible manner
consumers can look closely at corporate behavior around the world, becouse
Internet spreads fast
how is it possible?
select from a range of standarts and guidelines
United Nations organizations
ILO
non-exploitative forms
of employment and labour conditions for men and women
International Anti-fur coalition
advocated the boycott
of fur products and the use of synthetic products
Environmental protection initiatives
reducing
a company's output of greenhouse gases
encouraging
the responsible use of resources
sustainbility
Corporate Social Responsibility (CSR), part 1