ANGLAIS (chapitres 2/3)
chapitre 2
chapitre 3
advertising : the activity or profession of producing information for promoting the sale of commercial products or services.
types of medias
the press, free newspapers, direct marketing
the internet, radio, cinema and TV through commercials
posters, billboards / hoardings
leaflets, handbills and fliers
shop window displays, illuminated signs, phone directories, trade exhibitions, sponsoring, carrier bags, packaging, labels, the sides and backs of buses / trams.
PROS for advertising
introduce new products
expands the market
increases sales
fight competition
educates consumers
higher quality products
supports salesmanship
creates employment opportunities
CONS for advertising
creates consumer unfulfillment
encourages monopolistic control
ad cost might exceed sales
pushes out small businesses
misleads consumers
raises the cost of products and services
reduce small business employment
how to write a business letter
we acknowledge receipt of = nous accusons réception de
delay = lateness / retard
damage = dégâts
hitch / mishap = contre-temps
misunderstanding = malentendu
issue = problème
here with = ci-joint
on the phone
hold on, i’ll put you through to him/her - i’ll connect you to = patientez je vous le passe, je vous mets en relation
hold the line, please = ne quittez pas
his extension is = son poste est…
00 33 41 56 92 = double O, double 3, 4, 1, 5, 6, 9, 2
hyphen = trait d’union
retailing : the activity of selling goods to the public in stores or on the interne
BND : 29 november, same day as the BF, it’s an international day of protest against consumerism.
the first BND was organized in Canada in September 1992 “as a day for society to examine the issue of overconsumption. In 1997 it was moved to the Friday after American Thanksgiving.
PROS for BND
because it can reduce people’s consumption
you can do economies to buy something really important later in your life
people are fighting for objects it can be a real mess and dangerous
CONS for BND
you reduce people who are maybe not so rich and who can buy things which are less expensive on a special day that is BF
people can buy their christmas present
BLACK FRIDAY
Nowadays, people are doing their shopping online from their couch. In 2019 approximately 54% of people are doing it online, which is the majority of US consumers. Only about 36% said they planned to shop on Black Friday this year, down from 51% in 2016.
There are approximately more than 165 millions of people who are expected to shop and hunt for bargains over the five-day stretch that began on Thanksgiving and will continue through Cyber Monday. Black Friday is mostly reported to Thanksgiving.
29 november, the first one was in 1951 in USA