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Lululemon (Implementation through brand elements (Organized (women,…
Lululemon
Implementation through brand elements
Options
activities
care for yourself
accessory pairings
Feedback on side page
review/rating at checkout
Organized
women
accessories
girls
men
Community
Brand Platform
Company news/media
Partners with united nations
importance of physical and mental health
encourage to run/mtoivational
informational facts
connect with others
Customer service quality
more than package numbers
lifetime policy
Brand Concept
High quality fashionable athletic wear
Each gender tab/multiple sports
Functionality
Inspirational
consumer stories
featured activities
best/new for consumers to try
Product benefits
Role of interactivity
what they offer
festivals/events
Inspired activities
global ambassadors
yoga teachers
meditation teachers
authentic/personable relationships
easy to navigate website
newcomers
step by step
get to know the company
lifetime policy
trust in brand