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Maintenance Program (Basic Elements (Maintenance Reset Group Call…
Maintenance Program
Basic Elements
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Programs and processes are automated - engagement tracking, progress check-ins, etc (surveys)
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Upsell to supplements/products in-app (sent after content piece related to product..once sent and clicked - upsell)
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Monthly Calendar Schedule (Jan, Feb, March etc)
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Reset Program Topics
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Challenges (cooking, yoga, walking, etc)
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Clients get added to next month's reset plan starting their maintenance year after 2 month jumpstart completion (automate?)
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Automation Follow Ups
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What weight do you not want to go back up to/longer term maintenance weight goals - if you go up, dont reach: need reset
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Campaign Structure
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Each Reset Program: Follow Up Sequences For Those That Engage In App (completed tasks/surveys, form submissions, etc) - In app messages/Email confirmations of engagements and encouragement
Each Reset Program: Follow Up Sequences For Those That Opted in But Do Not Engage In App (no completed tasks/surveys, clicks, photos, weight, food, form submissions etc) - Emails, Texts; notifications to reach out to client if no engagement
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Awareness
Introduced at Enrollment (scripting, in-app messages, emails)
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Maintenance Plan Marketing Campaign - self pay + insurance - emails, texts, in-app messages
Social (FB, Insta, Group Discussion, Blogs Other)
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DPP Milestone Timeline
M1 + M2 (Level 1, Month 1) Engagements
M3 (Level 2, Month 2) Engagements
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