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DISRUPTIVE INNOVATION (What does disruptive innovation offers? (fantastic…
DISRUPTIVE INNOVATION
What does disruptive innovation offers?
fantastic growth
financial success
spawned a slew of imitators
Examples:
UBER
APPLE
Not other smartphone, you can compare it with laptops
Primary access to internet.
NETFLIX
All-you-can-watch
Starts from:
Low-end footholds
"Good enough" products
New-market foothold
Create a market where none existed.
Improving products and services for their most demanding/ most profitable customers.
Targeting overlooked segments.
More suitable functionality and a lower price.
NOT a synonym of success
Helps decide on taking a disruptive path or a sustaining path.
Makes us measurable and more accurate in business predictions.