DISRUPTIVE INNOVATION (What does disruptive innovation offers? (fantastic…
What does disruptive innovation offers?
spawned a slew of imitators
Not other smartphone, you can compare it with laptops
Primary access to internet.
"Good enough" products
Create a market where none existed.
Improving products and services for their most demanding/ most profitable customers.
Targeting overlooked segments.
More suitable functionality and a lower price.
NOT a synonym of success
Helps decide on taking a disruptive path or a sustaining path.
Makes us measurable and more accurate in business predictions.