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Ecosia Tweet (Beings (Twitter retweeters, Animals impacted, Trees/plants,…
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Widespread coverage of people and animals impacted from various points of view. Appeals to emotions by making the issue more personal for the audience
Hashtags enable grouping of people for a common goal and helps to spread awareness of the issues being discussed.
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Ecosia's customer base are predisposed to care about people, animals, and the environment so the company knew that their efforts would be appreciated and successful.
The bushfires endangered many people and animals which worried Twitter and Ecosia users because of their disposition to help those in need.
The disposition to care about the safety of other human beings inspires foreign governments and organizations like Ecosia to help in a crisis.
The drought and general climate of Australia allowed for the bushfires which inspired the Ecosia tweet in order to help with the relief efforts.