Goals (Problem statement (DS is underutilized for Strategic, Real Time, ..…
DS is underutilized for Strategic, Real Time, ..... content
Set meetings with Comms quarterly to "think ahead" to events on the horizon.
HOW CAN I HELP
1st meet with group: Jim, Jane, Kristen, Chris - Kick off
"Creating an Agile envirnment"
Claims Comms: Quartley meetings to talk about things to come
We don't plan ahead well enough to provide quality content.
We can do more with it
DS Content is not leveraged in other areas
Content reuse (reach) ideas
Direct marketing Ads in WP
Adding DS Business Channel windows to LOB Landing Pages
Strategy Slides for LOB Business Channels
I will improve support of the strategy by adding value to the Digital Signage channel.
DS is underutilized for strategic business content.
I will work with comms and bu partners to deepen utilization.
DS content has high re-usability in other platforms that we do not currently leverage.
I will work with comms and digital team support to leverage DS content for re-use, broadening the platform's reach.
Be more assertive with pitching content. Without pissing people off.
Transform to be more Bold and Proactive
Skills for getting things done without authority.