Please enable JavaScript.
Coggle requires JavaScript to display documents.
Major Donors (Motivations (Philanthropy (Social Conscience, Faith,…
Major Donors
Motivations
Philanthropy
Social Conscience
Faith
Altruism
Affinity with the cause
Social recognition
Mutual benefit
Good for business
Expected in social circle
Financial
Tax relief may be a significant driver
May not be obvious or shared
Influencing
Passion
Emotional engagement
YOU need to show passion
Changing lives - stories
Proposal
Define the problem
and how their support can help
How would their support
help this problem
Preparation
What outcome do you want
Prepare responses to negatives
Persuasion
Build rapport
Use the right language
Understand donor POV - what motivates them? :
Persistence
'Intelligent flexibility'
Setting Expectations
Events
Meeting with CEO and/or trustees
Regular updates/news
Recognition/publicity