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Does globalization allow for convergence or divergence? (Benefits of…

- - - - Certain organisations have increased influence to shape global culture
      - The developed world therefore has greater resources and power to capital use on the process of internationalization
  - - - It is better to evaluate when and where organisational convergence or divergence to worldwide norms and practices is most appropriate
- - - - Entails being able to understand this global culture, where it is headed and how one’s own organisation fits within these changes
  - - - Can encourage them to attract members from a diverse range of backgrounds and perspectives
      - At its most fruitful it can nourish an organisational environment that draws strengths from its cultural differences – using it as a foundation for innovation rather than tension
  - - - Limiting their power to innovate.
- - - - Could range from marketing to operations to internal governance
      - Globalisation is paving the way for a ‘global company
    - - It allows for an organisation to benefit from the latest global thinking
    - - Cam pressure them to embrace trends that are not perhaps best suited to their own circumstances and needs
  - - - Embracing national or regional practices and expectations
      - Can refer to the desire of new parts of an organisation to adopt the culture of its ‘parent’ company
  - - - What are the global trends in politics or economic thinking?
      - How will differences in international law impact on organisational success?
    - - Important part of making such evaluations
      - Can assist organisations in discerning when it is most appropriate to engage in convergence or divergence
    - - Perhaps the ‘parent’ culture is too strong and therefore not open to new global ideas
      - Organisations may be forced to adopt the agenda set by more powerful national or organisational actors
  - - - Can permit organisations to capitalise on local conditions and standardise their own operations
    - - Makes them susceptible to being change averse and not open to innovations happening internationally
- - - - Homogenising processes can have heterogeneous effects
      - Globalisation processes can have different outcomes for different groups of people
  - - - Dietary convergence - Increased reliance on a narrow base of staple grains, increased consumption of meat products, diary products, edible oil, salt and sugar, and a lower intake of dietary fibre as a result of increased integration of the global markets
        
        Driven by changes in income and price
      - Dietary adaption - increased consumption of brand-name processed and store bought food, an increased number of meals can be eaten outside the home, and consumer behaviours driven by the new foods available
        
        Driven by demands on time, increased exposure to advertising, availability of new foods and the emergence of new food outlets