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VIP things to look into (Nuggets to look for (JL (Online shoppers, Card…
VIP things to look into
Data to get hold of
5 Years JL
New Segment 9 model
Left join DSANDI.OH_PP_SEGMENTS as seg9 on a.scv = seg9.latest_cust_scv_id
5 years WTR
Old Best segmentation model
Nuggets to look for
JL
Online shoppers
Card swipe rate
Geographic location
Spend by category
Most expensive item purchased
Any use of concession shops?
Ever been to a JL event?
WTR
Things to build
Customer retention (will have to join the 5 years of data back to trans tables
VIP population (use everyone that was identified in the 5 year datasets