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Creative Problem Solving (Herbert Simon (Extension of theory (Organization…

- - - - Possible questions
      - Pilot test
      - Focus on a theme
    - - Response bias
        Socially desirale responding
- - - - It's already there!
    - - Surround yourself in rich context
        (stimulation)
    - - Generalize concrete item
      - Modify generalization
      - Make concrete
    - - Manifest essence into new item
- - - - Limits of rationality
        
        Compromises
        
        Can't cope with ALL options
        
        Can't assign utility to all
      - Game Theory
      - Market utility
      - Subjective Expected Utility
        (Max utility)
      - Problem
        
        Bounded rationality
    - - Speed up decision making
  - - - Influence or be influenced
  - - - Lab setting; short problems