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Shaping business opportunities B207 BLOCK 2 (Sustainability p.108…
Shaping business opportunities
B207 BLOCK 2
Global Trade Environment p.138
Macro Environment p.
Political/legal
Technological :computer:
Economic
Socio-cultural
Ethical
Trading systems
Micro Environment
Skils
Profit Potential
Size and growth rate
Competitive Advantage
Market access
Competition :
Costs to the business
Relative Comparative Advantage
Entering and Operating in Global Market :globe_with_meridians:
Indirect Exporting
Direct Exporting
Joint Ventures
Licensing
Strategic Alliances
Global strategic partnerships
Franchising
Direct investment
Triggers for expansion
Saturated domestic markets
Small domestic markets
low-growth domestic markets
Customer drivers
Competitive force
Marketing
Growth potential
Possibility of future investment
SWOT analysis
STEEPLE
Branding
Band Identity
Packaging and Labelling
Band Reputation
Global and local banding
Brand equity
Brand content
Financial p.23 :moneybag:
Tax laws
Differing regulations
Differing tax laws
Financial reporting
Clear and concise
IFRS standards
Foreign exchange
Can affect consumer confidence
Can affect profits
Instability when trading between countries
Globalisation
Geographical segregation
Standards of consumer protection
Ethical values :person_with_blond_hair: :person_with_blond_hair::skin-tone-6: :person_with_blond_hair::skin-tone-2:
Global culture
Convergence
Divergence
Crossvergence
Sustainability p.108
Participation
Sharing
Innovation :bulb:
Transformation
Infrastructure :derelict_house_building:
Autonomy
Business structure
Standard
Made to order
Inverted
Corporate social responsibility p. 190
debates about CSR
Accomplishing CSR
