Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Entry Strategies (Exporting (A:Know the customers, A:Control over…
Market Entry Strategies
Exporting
A:Know the customers
A:Control over all transactions
D:Requires more time
D:Requires more responsibility text
Franchising
A:Lower capital investments
A:Business expansion
D:Low reputation of a franchise can affect the firm
D:Harder to control financial reporting
Licensing
A:Reduces risk for both companies
A: Easier to get entry in foreign countries
D:Not a guarantee for revenue
D:Only offered for a limited time
Partnering
A: Achieve goals faster
A: Higher quality of products
D: Face disagreements often
D: Difficulty splitting profits
Joint Ventures
A: increased capacity
A: Access to new resources
D: Lots of research and planning
D: Lots of conflict and disputes
Piggyback :
A: Control over market
A:Uses strong brands and imaging
D: Lots of risks- can loose a lot
D: Need greater investment capital