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B207, Block 2: Competing in a global context. (Economic and financial…

- - - - Identity
      - Reputation
      - Equity
      - Content
    - - Diamond model (Porter, 1990)
      - Five forces model (Porter, 1980)
    - - CSR
      - (Crane and Matten, 2016) ethical issues
        
        Consumer protection standards
        
        Exporting consumerism
        
        Cultural homogenisation increase
    - - (Jobber and Ellis-Chadwick, 2013) triggers
        
        Saturated domestic markets
        
        Small domestic markets
        
        Low-growth domestic markets
        
        Customer drivers
        
        Competitive forces
        
        Cost factors
        
        Portfolio balance
      - Globalisation vs customisatoin
    - - Identity
        
        Kapferer's prism (2012)
      - Reputation
      - Equity
      - Content
      - Architecture and naming
        
        Company brand name
        
        Strong company endorsement
        
        Weak company endorsement
        
        Individual brand name
      - Packaging and labelling
    - - Institutions / Devotees
      - Everyday life / Practitioners
      - Occasions / Participants
      - Imaginary / Sympathisers
- - - - Barnes outsourcing matrix
    - - Upstream
      - Downstream
    - - Type 1 (Partners)
      - Type 2 (Multiple functions)
      - Type 3 (No end date)
    - - Demand fluctuation magnifies
    - - Service
      - Inbound logistics
      - Operations
      - Outbound logistics
      - Sales
- - - - Arms-length
      - Transfer-mispricing
      - Unitary taxation