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Competing in a global context Screen Shot 2020-02-24 at 14.39.41…
Competing in a global context
Globalisation
:globe_with_meridians:
increased competition
between Countries
Multinational companies
trade barriers
convergence vs divergence
crossvergence
Opportunities
More customers worldwide
increased supplier choice
international labour market :silhouettes:
Human Resource management (HRM)
'race to the bottom' vs progress
reduced labour costs when offshoring
ethical issues :red_flag:
nutrition transition
international marketing
macro vs micro considerations
opportunities and threats analysis
customisation
Corporate social responsibility CSR
UN global compacts 17 goals :check:
Ethical issues :red_flag:
Glocalisation
:world_map:
innovation :new:
adapting to cultural contexts
global knowledge - local needs
Finances
:moneybag:
global imbalances :scales:
government intervention :warning:
negative effects on economic growth :red_cross:
some surplus some deficit
balance of payments
Foreign direct investment :money_with_wings:
international financial institutions
The International Monetary Fund (IMF)
The World Bank :bank:
Tax :money_with_wings:
Transfer pricing :left_right_arrow:
arms length principle
unitary taxation
Base erosion
profit shifting :arrow_upper_right:
international tax reporting mandatory for multinationals :check:
Exchange rate fluctuations :arrow_up_down:
hard to predict and plan
regulation
financial reporting standards
International Financial Reporting Standard (IFRS)
Operations
supply chain management :chains:
configurations of operations in an international network
Home country operations with exports :outbox_tray:
Multi-domestic operations
Regional operations
Global coordinated operations :globe_with_meridians:
location decisions
offshoring :outbox_tray:
nearshoring
going global creates operations challanges
input-process-output model can help asses
City leadership
:cityscape:
forms of city leadership
managerial, political, civic and business leadership
main elements of city leadership
actors, structures, processes plus followership
Innovation
:new:
Brands
innovation :new:
global, international and local brands
tailored to different markets
brand name categories
brand equity / identity / reputation
Marketing
ethical issues :red_flag:
exporting consumerism
cultural homogenisation
targeting developing countries
corruption :forbidden:
differing standards of consumer protection
