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Digital Marketing Seminar 2 Group 38 (Indivisual report (Data strategy…
Digital Marketing Seminar 2
Group 38
Group presentation
10 minutes
rounds 1-3
Customer Journey
Search engine marketing
What key words did you use and why?
ad acampaigns
summary of your overall results
challenges your team encountered an how you addressed them to optimize your marketing strategy
Don't mention email campaign and landing pages
Simulation
6 rounds in total
Round 1
ALL OF US have to submit
Screenshot your work upon submission
Choose best one in your group for Roud 2
Don't have to make everyone is same
Budget can maximum
Completed on Stukent's MIMIC Pro platform independently
each simulation round must be completed by Wednesday 12 noon the week
Meeting minutes must a
Video Walkthrough
每個人會選擇不同的product
Indivisual report
Marketing Manager→CEO of Kent's Camera Castle
Your IDEAL Digital Marketing Campaign
You should say this keyword is more suitble in this situation
Data strategy 10%
How would you create a database for Ken's Camera Castle?
How wouldyou utilize such a database inyour digital marketing plan?
Digital Campaign 35%
Measuring Effectiveness 25%
Reflection 5%
Group Project Management 15%
More general