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Dissertation Lecture 1 (Attributes of good research topic (fit the…
Dissertation Lecture 1
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12,000 words
- Includes abstract / executive summary contents and all the chapters up to the end of last chapter
( excluded Reference)
Selecting a Topic
Source
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Issues, suggetions or proposals from organisations
an issue from your studies (Textbooks, journal articles)
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Examples
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Project
Mobile media
- to investigate the strengths and weaknesses of email marketing and the use of digital communications within the construction industry
Introducing a ... brand to the UK market:
- To gain an in-depth understanding of the UK market. Distribution selection, advertising channels, and their generl target audience in the UK
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Supervisors Profile
Magus
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Journal
How Does Brand Loyalty Interact with Tourism Destination? Exploring the Effect of Brand Loyalty on Place Attachment. Annals of Tourism Research.
Places in good graces: The role of emotional connections to a place on word-of-mouth. Journal of Business Research
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Dion
Emotions
consumer behaviour
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how techonological innovations(e.g. mobile vs. desktop interface, virtual fitting fooms, screening tools)
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Journal
Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals. Personality and Individual Differences. 151
What Goes Up Must… Keep Going Up? Cultural Differences in Cognitive Styles Influence Evaluations of Dynamic Performance
More than just the mean: Moving to a dynamic view of performance-based compensation.. Journal of Applied Psychology. 绩效薪酬的动态视图