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Marketing implications for post-disaster tourism destinations…
Marketing implications for post-disaster tourism destinations
Introduction
Knows little about how disasters effect tourism
Som aspects
Economic winner
What typically occurs just following a disaster
Economic opportunities
Response
Typical events
Recovery
How disasters effect tourism
Disasters and hospitality organizations
Economic opportunities
If hotels survive the impact
The occupancy percentages may increase
Role abandonment
Does not necessarily happen
Panic
Not really
Calm and upbeat
Altruism
Recovery from disaster
The role of advertising