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Higher cancellation rate (Driver cancellation (Change in Company policies…
Higher cancellation rate
Driver cancellation
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Larger lead time (ETA)
Cancellations after the booking has been done as the estimated time of reach of driver is more than expected by the customers (p1)
Avoiding rides with longer trip size to increase the number of rides per day to get more pay and incentives(p0)
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Customers cancellation
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Larger lead time(ETA)
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Bad weather conditions with heavy rains lead to heavy traffic jams which in turn resulted in longer ETA(p2)
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Higher prices
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Upgard to new technology effected the pricing algorithms and have shown lot of fluctuations in the prices(p0)
Competetors startegies
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A new competetor 'x' was introduced and offering many promotional offers in the week like free rides, discounts on first ride etc.(p1)
Demand planning of the competetors was good enough with sufficient number of cabs available for all the zones(p0)
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