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FAMLABS (SLICK (UK PLAN (LONDON (TURKISH, EASTERN EUROPEAN, CAUCASIAN,…
FAMLABS
SLICK
UK PLAN
LONDON
TURKISH
EASTERN EUROPEAN
CAUCASIAN
BRITISH
AFRO-CARRIBEAN
"TRADITIONAL"
MDMFLOW
samples
Every order is an opportunity to give out samples:
show new products
suggest related product to the ones purchased
ask for feedback
kpi's
CPA = COST PER ACQUISITION
TOTAL CAMPAIGN COST / COVERSIONS
CR = CONVERSION RATE
NO. OF CONVERSIONS / NO. OF SESSIONS
AOV = AVERAGE ORDER VALUE
TOTAL REVENUE / NO.OF ORDERS
Sales Qualified Leads
authority
need
budget
timing
EXPLANATION OF FL
HOME BRANDS
NUMBERS = Q1 / Q2 2021
MANUFACTURE
CLIENT LIST
INCUBATION
MANUFACTURE
BABB
TIER 1
YENDY
BESPOKE
CRÈME DELA CRÈME
LOW POROSITY
V1
V2
EFFICACY; 1-10
TESTED BY JULIAN
NEXT CALL ON WEDS
INGREDIENTS -->
MARKETING
PACKAGING
TESTING
8 WEEKS
PROCESS -> TIMELINE
TURNAROUND TO PRODUCTION
END OF Q2; END OF JUNE
CLEANSER
V1
V2
PACKAGING
INGREDIENTS
BRAND
SOURCING+INGREDIENTS
COMMUNITY
LOOK +FEEL?
PRE-LAUNCH
PRODUCT
BATCH 1 TARGET AMOUNT + DATE
COGS ANALYSIS
£4 COGS + £1+ PACKAGING
SALES + MARKETING
TESTING WITH COMMUNITY
SAMPLE BOX
DATA CAPTURE
EMAIL MARKETING BUILD
SOCIAL CHANNEL MGMT
SOCIAL CHANNEL MGMT
CONTENT PIECES
DELIVERIED ACROSS ALL CHANNELS
THE STORY SO FAR...
SAMPLES; 3 SAMPLES EACH