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Conducting market research online (Qualitative (Questionnaire (3) How…
Conducting market research online
Lots of Social media sites have demographic info. Very useful to see make up. Twitter / Facebook / Instagram if you have a business account)
Sparktoro takes a different approach- enabling you to pull trends and patterns of interests from globally available public data.
Analytics can also give you demogrpahic info which can be used. but its a bit limited and tends to be generic
Qualitative
Best businesses are built on solving genuine customer needs) If you formulate a few key questions you can uncover business opportunities . Can be done face to face or Via digital questionnaires
Questionnaire
1)What is your single biggest challenge with [insert your market research focus here]
2) What difference would a good answer or solution to this problem
3) How difficult has it been for you to find a solution to this problem
Easy
Difficult
Very difficult
Analyse the results and feedback you get back and analyse the language people are using- particularly people who are finding these things difficult
Email it, Share on social media, Share on groups you are a member of?
feedback systems
google questionaire
survey monkey
JotForm or typeform
Market research tree
Understanding your industry and marketplace
Tools 5 Forces Analysis
Macro and micro Analysis
Understanding your competiton
SWOT Analysis
TOWS Analysis
SPY Tools
SEM Rush / Spyfu
Understanding your Buyers
4P's
Quantitative
Analytics
Sparktoro
Qualitative
use quora
https://www.semrush.com/blog/how-to-use-quora-content-marketing-keyword-research/
Dont forget to talk with customers. Questioning a sample group of exisitng customers can be really revealing
Make use of Facebook Audience insights
Product reviews on products in your category can be very revealing.
Copy and past reviews into a Wordcloud analysis tool
https://www.online-utility.org/text/analyzer.jsp
does a good job