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4 INDUSTRY
ANALYSIS (INFO ECONOMY ERA (Analyze the customer segments that…
4 INDUSTRY
ANALYSIS
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INFO ECONOMY ERA
- Analyze the customer segments that they are targeting
- Analyze the collaborative vs competitive of the industry
- Group the companies into categories of similar firms
- Examine the interdependencies across segments
- Analyze the reasons for the observed performance
- Analyze the effects of trends on industry future
- Analyze the historical financial performance of them
- Identify the main companies active in the industry
EMERGING CONCLUSIONS
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How to match scale?
- Ecosystem value chain
- Networking Partnering
- Technology
How to match Focus
- Alliances
- Acquisitions
- Global portfolio of brands