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Typographic poster (Colour (Complementary
Two colors that are on opposite…
Typographic poster
Colour
Complementary
Two colors that are on opposite sides of the color wheel. This combination provides a high contrast and high impact color combination – together, these colors will appear brighter and more prominent.
Monochromatic
Three shades, tones and tints of one base color. Provides a subtle and conservative color combination. This is a versatile color combination that is easy to apply to design projects for a harmonious look.
Analogous
Three colors that are side by side on the color wheel. This color combination is versatile, but can be overwhelming. To balance an analogous color scheme, choose one dominant color, and use the others as accents.
Triadic
Three colors that are evenly spaced on the color wheel. This provides a high contrast color scheme, but less so than the complementary color combination — making it more versatile. This combination creates bold, vibrant color palettes.
Tetradic
Four colors that are evenly spaced on the color wheel. Tetradic color schemes are bold and work best if you let one color be dominant, and use the others as accents. The more colors you have in your palette, the more difficult it is to balance.
Shade
A shade is created by adding black to a base hue, darkening the color. This creates a deeper, richer color. Shades can be quite dramatic and can be overpowering.
Tint
A tint is created by adding white to a base hue, lightening the color. This can make a color less intense, and is useful when balancing more vivid color combinations.
Tones
A tone is created by combining black and white—or grey—with a base hue. Like tints, tones are subtler versions of the original color. Tones are less likely to look pastel, and can reveal complexities not apparent in the base color.
Saturation is the intensity or purity of the color.
Luminance is the amount of brightness or light in a color.
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Ideas
Using texture so that the viewer can interact with the poster, adds another element to the experience.
Zooming in until the letter is abstracted , could create some interesting compositions.
Experimenting with hierarchy, how would it work with my typeface.
Linking back to block printing, I could create my modules on Lino and try to hand print my designs.
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Hierarchy
While people in most culture read top to bottom, left to right, studies have shown that people first scan a page to develop an initial and quick idea about whether they what to continue reading. These patterns tend to take two shapes, 'F' and 'Z.'
F-Patterns - Usually apply to text-heavy pages such as articles, blogs and some posters.
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Z-Patterns - Usually apply to web pages where you might have a navigation bar, ads, images or videos.
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A typeface and its weight is another significant factor in hierarchy. A heavy weight might suggest emphasis on a particular word or sentence or an italic typeface could draw the viewers eye onto key points.
