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ENGR 6200 Spring 2020 Device Profitability (marketshare (competition…

- - - - Company
      - Product
    - - Appeal
        
        Color
        
        Overall Visual
        
        Audible
      - Recognition
    - - Start-up
      - Established
      - Dominant
    - - Fair sourcing
      - Environmental
      - Community Outreach
    - - Payers
        
        technology
        
        features
        
        the IP
      - Direct to consumer
      - Caregivers
      - Providers
- - - - Price * Goods Sold
        
        Unit Cost influences Unit Price
        
        Competition will put downward pressure on price
        
        High value, feature rich means higher demand
        
        Scarcity can drive demand and increased price
        
        Brand awareness can increase demand
        
        Substitutability: More convenient than traditional healthcare.
      - Costs
        
        Fixed Costs
        
        R&D
        
        Analytics
        
        Algo Dev for biometrics
        
        Testing
        
        General Overhead
        
        Sales Ops
        
        Engineering
        
        Tech Team
        
        Variable/Per Part
        
        Quality Issues
        
        Bugs, Rework on the Line
        
        Escapes
        
        Brand damage can decrease demand
        
        Material Costs
        
        Economies of Scale
        
        Infrastructure
        
        Inventory
- - - - medicare eligibility
      - age
    - - disabilities
    - - long term
      - short term
  - - - ease of use
      - product vs service
      - part of an end to end bundle