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Getting started in transmedia storytelling (Capítulo 7 (TOLLGATES (In this…

- - - - Why tell stories?
        
        We tell stories to entertain, to persuade and to explain.
      - Why tell stories across multiple platforms?
        
        We tell stories across multiple platforms because no single media satisfies our curiosity and no single platform our lifestyle.
  - - - You must write experiences that combine personalization, participation, cross-platform communication and social connecting
      - Henry Jenkins: 7 principles
        
        Spreadability vs Drillability
        
        Continuity vs Multiplicity
        
        Immersion vs Extractability
        
        Worldbuilding
        
        Seriality
        
        Subjectivity
        
        Performance
      - Jeff Gomez: 10 commandments
        
        Know the brand essence
        
        Storyworld rules all
        
        Put up tent poles
        
        Hire the best...
        
        Organize resources
        
        Establish a clearing house
        
        Incentivize stakeholders
        
        Validate audience participation
        
        Licensing, marketing and merchandise
        
        Be accessible and additive
      - Robert Pattren: 7 tenets of future storyworlds
        
        Pervasive
        
        Persistent
        
        Participatory
        
        Personalized
        
        Connected
        
        Inclusive
        
        Cloud-based
- - - - • Pacing (the use of time – usually schedule [as in date & time] vs on-demand [interactive])
      - • Solo or multiplayer options
      - • Personalization
      - • Story structure
      - • Use of the real world
  - - - • Availability and control of information
      - • Use of counting and limits
      - • Use of exclusivity
      - • Flow or interruption of the audience journey
      - • Use of locations
      - • Use of perspectives – both character perspectives and audience perspectives
      - • Use of sharing.
- - - - Sponsored
      - Audience-pays
      - Freemium
- - - - the creator determines the experience format using the six headings
        
        Story, audience, experience,platforms, execution & goals
    - - pull out from the narrative key entities and elements that you might later use to either encourage participation, stimulate ideas around participation or simply to (justify?) prove a context
    - - involves brainstorming different opportunities for audience participation. The process provides a framework for considering four different kinds of activities like observing, exploring, gaming & Roleplaying
    - - You now have to organize experiences in relation to each other, to other marketing or public events
- - - - • Age & gender
        • Income and occupation
        • Places where they live
        • Price vs time sensitivity
        • Brands they like
    - - • Authors they like
        • TV shows and movies they watch; directors they like
        • Music they listen to and bands they like.
    - - • Type of cellphone they use
        • Internet speed
        • Social networks they use
  - - - • Engage – create curiosity and suspense
      - • Involve – create compelling characters
      - • Extend – direct audience within and across media
      - • Surprise – keep audience on the move
      - • Reward – make it worthwhile.
- - - - Although audience collaboration may not be a prerequisite for a transmedia project, I think we’re at the point where the benefits of encouraging collaboration outweigh the problems. The benefits I see relate to the fact that we now work in an overcrowded, competitive and often free content marketplace. Hence, collaboration for me means an opportunity to:
      - • Test ideas and gauge support as early as possible and hence optimize investment of time and money – or give up early
      - • Attract skilled, creative people to ambitious projects too big for either of us to tackle alone
      - • Attract like-minded enthusiasts to help spread awareness in a win-win relationship rather than