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Editorial Guidelines (Guiding Principles (Independent, User-focused,…
Editorial Guidelines
Guiding Principles
Independent
User-focused
Educational
Community-led
No "Paid Placement"
No direct promotion of products or services
Balanced
Paid Work is collaborative
Professional
Integrity Paramount
No advertorial/infomercial
Digital Content Types
Podcast
Branded Article
Co-Authored Article
Webinar
Live
On Demand
News
Summit
White Paper
ITAM Review's Commitment
Creation of Content Creation Agreement for each piece of work
Provision of resources in accordance with agreement to agreed deadline
Delivery to agreed timeline
Timeline changes to be mutually agreed
Post delivery review
Promotion of content across agreed channels
Sponsor's Commitment
Acceptance of Content Creation agreement
Provision of resources in accordance with agreement to agreed deadline
Timely and honest review of drafts
Timely sign-off where required by Content Creation agreement
Promotion of final content through sponsor's own channels
Content Creation Agreement
Timeline
Resources
Deliverables
Statement of Work
Escalation and Remedies
In Person Content Types (provision of ITAM Review personnel at non-ITAM Review events)
Speaking
Consultancy
Analyst attendance