Design Brief

Aesthetics

Target audience/ market

Customer (primary data)

Cost

Ergonomics and anthropometrics

Safety

Function

Size

Sustainability

Materials

Deadline

Schedule

Processes

It will be made of flexi ply and should have an attractive finish applied to it to give it a glossy, smooth look.

It should be suitable for all shapes and sizes of any customers, it will follow common anthropometrics of a standard chair.

The manufacturing cost should be less than the sale price in order to make a substantial amount of profit on the chair

The specific market this chair should suit would be more for a dining table, or common lounge chair in a setty/ living room/ front room setting.

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It will follow common anthropometrics of a standard sized chair, its shape should be comfortable for a person to sit on and not feel to hard and harsh to sit on. Ergonomics - it should be shaped to accent the bodies curves and shape, it will also need a smooth yet rough finish so that it is still aesthetically pleasing yet the customer would not slide off of it.

It needs to be size appropriate for both younger years and older years so it its market can expand to all ages of users.

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The ply wood needs to be smooth as if there are any splinters it can propose a potential hazard resulting in an injury for the user. As it is suitable for younger years it will need to have no sharp angled sides as they can also propose a potential hazard

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The chair needs to able to hole a person of any size and age without breaking. It will need to withstand a certain amount of force/ a certain load without breaking or deforming under the pressure.

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It will use flexi ply wood as it can be bent and shaped into organic, modern shapes.

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