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image (Aesthetics (Coil spring with pre-load adjust, V-Type brake only,…
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Customers
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A wider range of customers, for this bike fork the customer age can be lowered. Due to the low price younger people may be able to afford the bike fork. This may increase the number of sales made due to the higher range of customers
Targeted at customers who do not always race and are looking for a budget version of a decent bike fork. Customers who are not as bothered on having the high end bike forks
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