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Vans Custom Culture (Ideology (Value (Inclusive, Determined, Connected,…
Vans Custom Culture
Ideology
"Off The Wall"
Thinking differently
Embracing creative self-expression
It's choosing your own line on your board and in your life
Connection
Art
Music
Street art enthusiast
Value
Inclusive
Determined
Connected
Expressive
Fun
Designed for the creative pursuit of being you
Art+Design
Originality
Create their own shoes
Authenticity
From user's perspective
Visual
Picture
Illustration
Typography
Expression
State of Minds
Emotions
Feelings
Beliefs
Medium as the Message
Personal Experiences
Creativity empowerment
Visualization
Technology
Augmented Reality (AR)
Target Based
Post-Processing
3D Models
Live-Texturing
Web-based 3D Preview
Output
Stickers
Custom-based shoes from factory
Competitions