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Block 4, week 13 Busi strategy, cost leadership (Porter’s (1985) generic…
Block 4, week 13 Busi strategy, cost leadership
Competitive advantage
Cost advtange
sources of cost advantage suggested by Grant (2016).
Differentiation advantage
Competitive scope
Broad
Narrow
Porter’s (1985) generic strategies:
cost leadership strategy
differentiation focus strategy.
differentiation strategy
Broad differentiation
Competitve advantage by offering differetiatied product ot broad target- Ritz carlton
SEGMENTATION- refers more to targeting specific people. Do J&J do this with meds?
differentiation is about how a firm competes (a particular way of creating value to customers) and segmentation is about where a firm competes (a particular customer segment) (Grant, 2016, p. 188).
branding
advertising
design
customer service
quality
new product development.
cost focus strategy
Stuck in the middle
Demand
Analysing customer preferences
Conjoint analysis
Hedonic price analysis
Multidimensional scaling
Supply
