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PR programme (how? (0 phase — Research (background, activities, goals,…
PR programme
how?
0 phase — Research
background
activities
goals
missions
aspirating
image organization wants to project
1 phase — Information
evaluation
define TP
define messages
define media
gathering
2 phase — Present
overall direction
goals & objectives
concepts & programme
3 phase — Work f2f CEO
exact use visual items
developing strategy
producing mesurable goals & objectives
4 phase — Reflection
evaluating budget
accessing
evaluating PR programme
for what?
for develop identity for an orgnization
Basic of PR – PR Programme, lec.4