Please enable JavaScript.
Coggle requires JavaScript to display documents.
Publics – segmented groups of population (external (exist outside an…
Publics – segmented groups of population
employees
investors
management
customers
media
government
suppliers
opinion-formers
important to organization
share common perception
potentially have an impact on an organization
connected by common interest
may choose organization
external
exist outside an organization
internal
exist within an organization
non-traditional
groups that emerge due to changes in the organization
traditional
groups that an organization has ongoing long-term relationships with
domestic
whithin your country
international
outside your country
primary
have a significant influence on an organization
secondary
have minimal effect on the organization's goals
Organization
identifies segmented group
as a potential buyers
identifies markets
for a product or service they are offering
target group
specific group of people, usually passive
stakeholders
individuals or a group with an interest in an organization
existing outside the organization, with no direct financial involvement
linked to an organization contractually or financially
management
investors
employees
Basic of PR – Publics (lec.1-2)
+