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Data Collection: Exploring Data Collection, Perception of an…
Data Collection: Exploring Data Collection, Perception of an Individual's Identity, and the Ethics of using Customer Data
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"Data Collection will not result in imperfect perception of an individuals identity because it is just a reflection of their buying habits and interests"
Act Utilitarianism: customers will be happy because products can be advertised to them that they are interested in and might have otherwise never come across
Rule Utilitarian
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Customer first- by learning buying habits, companies can give their customers a better shopping experience
Companies should not take advantage of customer's personal data or anything that is unrelated to advertising
Act Utilitarianism: companies are better off because they can better cater to their customers and make more sales
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As companies grow in size, they often get involved in philanthropy or giving back to the community
Kantianism: If no company analyzed customer's online information, the companies wouldn't know anything about their customers
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Mathies, Charles. “The Ethical Use of Data.” New Directions for Institutional Research, vol. 2018, no. 178, June 2018, pp. 85–97. EBSCOhost, doi:10.1002/ir.20269.
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I believe that ""Data Collection will not result in imperfect perception of an individuals identity because it is just a reflection of their buying habits and interests"
The textbook mentions that one belief about authentic self is that "all human interactions are context-dependent performances, and there is no such thing as an authentic self" and that "Internet makes it possible for people to have even more different personas"
So I believe that with data collection, an individual's identity can't have an imperfect perception because companies aren't analyzing their indentities, they are analyzing their different personas online and, more specifically, their persona as a consumer.... so company's are analyzing their buying habits/consumer behavior
the Gartner group is stated in the text book as saying, "sell to the persona, not the person. A persona will show you how it wants to be treated”
With this way of thinking, companies are not analyzing a person, they are simply seeking to understand that person's buying habits
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