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Quality of inforamation (Improving decision making (Complete, Up to date,…
Quality of inforamation
Improving decision making
Complete
Up to date
How well information was targeted
Relavent
How much user confidence is in the info
Accurate
Importance of keeping information up to date
GDPR
A company may keep your data for 2 years unless there is reason
Reasons
May not want to be sent mail
Deceased
Change in address
Where
Birth/Death Certificate
MPS (mailing preference service)
Utility Companies
How to find reliable information
CD ROM
CD from Royal mail
CD from a customer database to give travelling salesperson contact details.
Intranet
Share information
Search for specific information
Non IT Sources
Paper documents
Maps
Letter
Reports
Newspapers
Internet
Utility supplier info
research into competition and national statistics
Data protection laws
Tax Info
Gov, ac.uk and sch.uk websites