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YUE SAI (Q #1 (Situation facing Yue Sai (Mostly Skincare historically,…
YUE SAI
Q #1
Situation facing Yue Sai
Mostly Skincare historically, younger generation (mid 20's) more receptive to Cosmetics.
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FOCUS: Natural Ingredients. LPD works, higher prices keep sales up (despite lower volume)
Needs (Emotional) Wellness, Therapeutic Value, (Life Changing) Affiliation,
Q #4
Target Tier 1 cities, higher disposable income
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