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image (Aesthetics (Gold in Olympics since 2000, Most international race…
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Cost
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The success of the bike fork will draw the customers attention to the fork more as they will believe that it is one of the best solely for that reason
Its affordable price increases the customer range so that a high income is not required to be able to afford the product but even if a customer may not be able to afford it, some websites offer a finance option.
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Customer
The target audience for this product is very wide as the price of the fork is quite low for a top end fork and it carries a very good reputation.
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