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Consumer Behaviour (Branding for Attracting Consumers (Branding is about…
Consumer Behaviour
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The "Shopaholic"
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We don't buy things bc they're essential for our survival, we buy bc of peer pressure, instant gratification, credit cards etc
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Marketers have managed to convince us of this, but it has damaging effects: excess waste, debt etc
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Lifestyle Segmentation
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Very generalised, e.g getting married, having kids etc
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