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Marketing (4.1 The role of marketing (Marketing objectives (market share,…

- - - - Mass marketing
    - - Niche marketing
- - - - Quota sampling
      - Random sampling
      - Stratified sampling
      - Cluster smapling
      - Snowball sampling
      - Convenience sampling
      - Sampling error
- - - - brand awareness
      - brand loyalty
      - brand development
      - brand value
    - - family branding
      - product branding
      - company or corporate branding
      - own-label branding
      - manufacturers' brand
    - - Protect
      - Persuade
      - Promote
      - Provide info
      - Portray quality
      - Portion controll
  - - - Above-the-line
      - Below-the-line
  - - - direct selling
      - single-intermediary channel
      - two-intermediaries channel
      - agent intermediary