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W1, Innovation Management (Matters for firms (Likely to survive,…
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Innovation Management
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Output
new product, service, process
Process
managerial decision, action
Concern selection, development and introduction of innovation
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Radical - fast changing, disruptive, high uncertainty
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assess and mitigate risks, maximise chances of success
Innovation
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Outputs
new products, system, services
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IP
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Design rights
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design patents independently examined, US&Jap
Registered design not independent examine, UK&EU
Trademarks
signs - words, logo, picture
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R&D
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Experimental Dev
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Prototypes, blueprints, patents
Applied Research
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Scientific findings, journals
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