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Retail Management (Supply chain (E-commerce (TMS, Trend, Order management,…
Retail Management
Supply chain
Incoterms
E-commerce
TMS
Trend
Order management
Consumer needs
Consumer's experience
Profitabillity
Convenience
Availibilities
Opportunities
Online payment methods
Orders
Sale Forecasts
Stock management
LONDON
Lego's store
Boots
Cathkidson
University
Benchmark
Finance
Balance Sheet
Financial ratios
Objectives of a company
More sales
Profitability
Minder costs
Income statement
Human Resources Management
Activities of the HR
Organizational structure and process
Recruitment and selection
Training and dévelopment
Compensation
Motivation
Performance management
Staffing and planning
Labor unions relations
AVA
Decathlon
Why is it important?
Employee satisfaction and loyalty
High level in consumer service
Satisfaction for the consumer
Marketing
P-Physical evidence
Store retailer
Exterior
Store layout
General interior
Interior displays
Non-store retailer
P-Product
Assortment
Quality
Quantity
Brands
Private
Manufacturer
First price
Innovativness
P-Place
Retail format
Store sales
Online shopping
Catalogs
Vending machines
Door to door
Tele marketing
Omnichannel or Multichannel?
News formats
Pop-up store
Connected stores
What is "Retail"
Retail strategy
Situation?
Category of goods/services
organizatinal mission
Managment alternatives
Objectives
Sales
Profits
Image
Satisfaction of public
Consumers/Target
Mass marketing
Concentrated marketing
Differentiated marketing
When ? Where? Who?
Overall strategy
Controllable variable
Uncontrollable cartable
Activitiies
Daily and short termes operations
Responses to environnement
Control
Evaluation
Adjustment