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Marketing-Mix Überblick (7 PS (promotion, people, place, process, product,…
Marketing-Mix Überblick
7 PS
promotion
people
place
process
product
physical enviroment
price
partnership
4 PS
product
place
price
promotion
Herausforderungen im Marketing
Marketing Kampagne
Fragen/Themen
Unterscheidung zu Werbekampagne
Vergleiche und Trends
Marketing 2.0
Marketing 3.0
Marketing 1.0
Marketing 4.0 - Smarte Welt