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Marketing-Mix Überblick (7 Ps (promotion, process, place, people, product,…
Marketing-Mix Überblick
4 Ps
product
place
price
promotion
7 Ps
promotion
process
place
people
product
physical environment
price
(partnership)
Herausforderungen im Marketing
Marketing-Kampagne
Unterscheidung zur Werbekampagen
Fragen/Themen
Vergleich und Trends
Marketing 2.0
Marketing 3.0
Marketing 1.0
Marketing 4.0 = Smarte Welt