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Neo norm life cycle (Emergence (Entrepreneurs/antipreneurs (Corporations…

- - - - Astroturfing
  - - - metoo
      - BLM
      - MAGA
- - - - Eye of sauron
      - Contra's points below
  - - - Corporations
        
        Compliance, not internalisation
      - Individuals
    - - Compliance
      - Identification
      - Internalisation
- - - - Memes
    - - Control narrative, ideas, social dynamic