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How do your products engage with the audience and how would they be…

- - - - The album would be advertised on many different social media accounts - from producers accounts to record label accounts to the artists main account. Along with this adverts on social media platforms will appear to all users, making them knowledgeable of the release date.
    - - As mentioned before Social Media will be a way of advertising online
      - Adverts
        
        Adverts on platforms such as Youtube will be utilised as they again have a younger audience
      - Website
        
        There will be constant reminders of when the album will be released on the artists website - adverts for the album will also appear on other websites
    - - A small 20 second advert of the artist personally saying the release date for the album is this and asking people to download/buy it.
      - The radio stations that we would advertise on would be specific - for example the house genre is mainly listened to by younger people so radio stations such as Capital would be advertised on because their listeners will be young people/teenagers
    - - Typically what we see nowadays is that record labels do lots of out of home advertising - using billboards, adverts on buses and bus stops. For example XXXTENTACION's album Bad Vibes Forever was advertised on multiple billboards in different locations (San Francisco & Times Square)
    - - Adverts for the album will appear on TV channels with a younger audience - the lead single may play alongside action shots of the artist playing in front of crowds
- - - - The product will be able to be listened to on Spotify, Apple Music and Deezer
      - The product would also distributed on vinyl
- - - - We also tried to use bright colours so that they resemble a party, which is a stereotype associated with the house genre.