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International Marketing = greater permeability and interdependence across…

- - - - -tarriffs on foreign companies, -import quotas, -currency -exchange regs, -foreign company regs
      - +increasing trade, +free trade blocks, +incentives to open
  - - - Consider language, history, religion, social conventions
  - - - and stability
- - - - Potential to meet needs / lower prices
    - - Work opportunities
    - - Greater profitability
    - - Opportunities for orders
    - - Consumers may value individuality / authenticity
    - - Convergence of culture
  - - - Erosion of culture, separation from production
    - - MNC's regulation
    - - Greater risk
    - - MNC regulation
    - - Increased comp from MNC's
    - - Erosion of culture
- - - - Utilise other companies expertisw - minimising risk and cost
  - - - size of market needs to justify expense
  - - - Equity Joint Venutre
        
        Creation of a separate entity
      - Contractual Joint Venture
  - - - Companies pay to use name / product
        
        Greater control of intellectual property