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Advertising Lecture 1 (How does Advertising work (How doses it communicate…
Advertising Lecture 1
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Ad literate 广告素养
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Appreciate ad conventions, styles, trends
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Definition
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Advertisement
now usually in newspapaers, on posters, by tv
Advertising
A symbol manipulatin occupation [ Hayakawa, 1964]
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Textbook version
‘The non-personal communication of information, paid for, identified sponsors throug various media [Arens,2002:7]
Any paid form of non-personal communication aobut an organisation [Belch & Belch,1998]
Meidated comunication conveyed to an audience through print, electronics, or any method other than direct person to person contact [Richards & Curran,2002]
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