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Consumer Needs Theories (2. Psychogenic Motives (Needs we have to achieve…
Consumer Needs Theories
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1. Biogenic Motives
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Things we need to physically survive: e.g hunger drives, need for shelter
2. Psychogenic Motives
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However, some of us will eventually want to stand out or lead the group
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1. Physiological Needs
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Food, water, warmth, rest, shelter, air, reproduction
2. Safety Needs
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Security, safety, employment, resources, property, health
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4. Esteem Needs
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Prestige, feeling of accomplishment, respect, status, recognition, freedom
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