Week 5 - Visual Analytics & Dashboards (Part 2)
Gestalt Principles of Visual Perception
- Principle of Proximity
- Principle of Closure
- Principle of Similarity
- Principle of Continuity
- Principle of Enclosure
- Principle of Connection
Grouped near together
Open structure as closed
Colour, size, shape & orientation
Aligned with one another
Enclosed by a visible border
connected; stronger than proximity/similarity
Key goals/steps of visual dashboard
- Reduce the non-data pixels
- Enhance the data pixels (limits of short-term memory)
De-emphasize and regularise the non-data pixels that remain e.g. axis lines or gridlines should be muted, navigational controls should not take up more space than visuals or instructions can be displayed only when needed such as pop-up menu
Eliminate all unnecessary data pixels e.g. preattentive attributes such as colour, form, position & motion by removing less relevant data, Condensing data through summaries (e.g.sum, averages) & exceptions(drill-down) & display more details for recent and less for more distant data
Highlight the most important data pixels that remain e.g. use of different intensity of colour to draw attention to important data pixels
Eliminate all unnecessary non-data pixels e.g. avoid variations in colours with no meaning, remove unnecessary borders or complete borders, unnecessary fill colours on bars or background, avoid 3D
Considerations of Dashboard Design
Principles of Dashboard Design