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Week 7 - Text & Web Analytics (Knowledge Discovery in Databases (KDD)…
Week 7 - Text & Web Analytics
Data Mining Vs Text Mining
Data Mining: Structured data in database
Text Mining: Unstructured data e.g. word doc
Text Mining Applications
Challenges of Text Mining (Natural Language Processing (NPL) )
Text Mining Process
Create the Term-Document Matrix
Extract Knowledge
Establish the Corpus
Overview of Web Mining
Web Mining Challenges
Types of Web Mining
Web Structure Mining
Development of useful info from the links included in the Web documents
Web Usage Mining
Extraction of info from clickstream analysis of web server logs generated through Web page visits and transactions
Web Content Mining
Extraction of useful info from webpages
Knowledge Discovery in Databases (KDD) for Web Mining
Data Preparation
Modeling
Data Understanding
Evaluation
Business Understanding
Deployment