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Product & Service Design (New Product (Failure (Company Cannot Support…
Product & Service Design
New Product
Incremental enhancement
New Generation
Breakthrough Products
Failure
Company Cannot Support Growth
Launched Too Soon / Underdeveloped
Insufficient market appeal
Lack of customer understanding
Lack of Market
Design
Process
Concept Generation
Concept Screening
Preliminary Design
Evaluation and improvement
Prototyping and final design
Design Thinking Methodology
Principles
Reframe Ideas
Understand the User
No Idea is too wild
Collaborate
Test your ideas
Design Considerations
Product Design
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service Design
Concept
The Organising Idea
The service Experience
The service outcome
The service operation
The Value of the service
Quality Function Deployment
What
Identify what attributes or features the customer wants
How
Identify characteristics that are necessary to meet needs
what vs how
Identify exact links between attributes and characterisics